Twitter might be appreciated for a lot of things but the greatest revolution it’s brought by is turning a simple ‘#’ symbol into a big enough phenomena for us to be called the ‘#’ Generation!
Hashtags is a keyword or a phrase preceded by the hash symbol (#) that people include in their social media posts. They are a user-innovation that was later adopted by Twitter by hyperlinking them to search results and turning them into an actual feature.
Essentially, it makes the content of your post accessible to all people with similar interests, even if they’re not your followers or fans. For instance, if you want to watch the new Tim Burton movie but want to check out the general review. A simple #TimBurton search on any social network would give you a dedicated newsfeed with all the latest updates, rumors, etc. The results you see on this feed are the aggregated posts of any users who used “#TimBurton″ in their posts. Though the sites other than Twitter adopted the trend at their pace, if you don’t know about this now, you clearly #LiveUnderARock.
Assuming your social media profile is public, and you make use of hashtags, you must remember that your posts are no longer limited to just your followers; your content is now accessible to all other users interested in similar topics. Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.
Three Kinds of Hashtags that help:
1. Content Hashtags: The most important hashtag you could consider are the ones that relate directly to your brand, service or product. Content Hashtags are a great way to introduce yourself to potential customers on the social media sites who weren’t previously familiar with your brand. Like if you’re a restaurant open for late night snacks, like pies or sandwiches, you could hashtags those products, hyperlink them to your menu and reach out to food lovers.
2. Trending Hashtags: Another way to boost your visibility is to use existing hashtags that have already gained popularity among tonnes of users, known as ‘trending hashtags’. But one must keep in mind to check if your post is adding some value to the existing conversation. Otherwise these posts usually just get lost in a herd of pointless trending posts. Trending hashtags posts might be anything from #Halloween to #iPhone6.
3. Brand-Specific Hashtags: Nothing works better than Brand specific hashtags if you’re trying to create you own dedicated brand-following. For this you need effective brand-specific hashtags. But the key to be successful at this is to ensure that no one is using the same tag. It has to be one of a kind. Like a motto or a tagline. Like Kit Kat’s #haveabreak or Super Bowl’s #whosgonnawin. What makes it even better is if you use incentives or prizes you could win or design a whole campaign around it. As a part of Oreo’s 100th anniversary, it created a special tag #oreomoment, asking customers to share their favorite moment with the product. Soon the hashtag got so popular that other companies too used it to get trending points.
So what are you waiting for? Use the power and watch your brand go #viral.