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Red Lion Films | Digital Marketing Dilemmas
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Digital Marketing Dilemmas

With the advent of social media marketing, things have become both simple as well as complex. Being on Facebook, Twitter, Google +, LinkedIn, etc. is a very common thing for businesses these days as they know that popularity matters. But not every site helps every industry. Just because Twitter works for company ‘a’, does not mean it would do the same for company ‘b’. So which website is right for your firm? Let’s help you figure it out!

Facebook: Facebook is the best known of the social networks and is certainly the most popular, with over 1.11 billion members worldwide. It has proved its popularity in the virtual world. It enables interested customers to leave messages, go through your posts and pictures as well as chat with you online. It’s a must due to all the targeted potential customers. But, it’s important to remember that once you create a page on Facebook, it needs to be update regularly, also interactive contest and discussions are a must to keep those potential consumers hooked on. Hence though a one in all stop, Facebook requires financial and human resources to a considerable amount. But if that isn’t a problem for you, then Facebook can be the answer to all your problems!

Twitter: Twitter is a micro-blogging site with a word limit of 140 characters. That’s the best thing about the site really. The fact that whatever people say is compact and to the point, hence easy to follow. If you’re trying to reach a broad audience that’s receptive to Marketing messages, Twitter might be the best bet for you. It’s meant not so much for friends and family but for people you actually want to communicate with. You may think the 140 character count is limited, but when used correctly, it can be more effective than five page long press releases!
Once you have succeeded in gaining some popularity with your account you will know how viral tweets can be.

Instagram: A picture’s worth a thousand words and that’s where Instagram comes in, in this digital media debate. It’s a photo-sharing application that’s free and can be downloaded into most smartphones. It also gives you filters to edit your pictures. It’s a great way to post pictures of products, staff and the ongoing projects in your office! This helps your customers see you in a relatable manner and like a friend rather than a service.

Google+: Google+ is known as a lot of things, “search engine’s rival to Facebook” by some , a combination of Twitter and Facebook to others. Even though it had a rocky start, it seems to have picked up it’s pace with the redesign and inclusion of products like Google Hangouts. It’s free at the point of use, although it is dependent on you establishing a Google account for all that company’s services (also free at the point of use). The Hangouts, +1s and hashtags , if used properly, can result in a fantastic page popularity. Like other sites, this page needs to be updated; you need to be interactive with not only your own users, but other business pages as well. Importantly since it’s a product of Google, it helps in higher ranking in the search engine, regularly.

Pinterest: Pinterest is perfect for businesses with products or services that lend themselves to visual representations. It’s dedicated to the sharing and re-sharing of visual content and is all about inspiration and ideas. From beautiful artworks, through stimulating recipes and all the way to DIY projects, Pinterest has it all. It often leads to spontaneous e-commerce shopping. If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. But even if your business doesn’t make “pretty things”, this website is a great way of engaging customers by posting interesting and relevant visuals on your page.
6.LinkedIn: LinkedIn is the businessman’s Facebook. It’s the largest social media network for businesses but is quite underrated by marketing engineers, especially in small businesses. While retail and leisure businesses might fight it difficult to market themselves here, a wide variety of technology services, public management experts, self-employed creative personnel and consultants can actually benefit a lot from sustained activity here. LinkedIn is a great way to network with existing and potential clients, especially within the site’s discussion forums, LinkedIn groups.
7. YouTube: The most popular video oriented site, Youtube is one of the most commonly used social media channels in today’s world. It’s the second largest search engine in the world, beating the likes of Yahoo and Bing! Also, it’s owned by Google, hence automatically increasing your Search Engine Optimization rankings. But what should be kept in mind while choosing YouTube as your media channel is that it’s very competitive. You should only go for it if you have engaging and value videos have the users will enjoy!
Your digital marketing media is your home, so choose it as carefully as you would buy property. Look into each site carefully and decide which one works for you. Work on a implementable plan, strategize. It’s the survival of the fittest today. Only be in it, if you can win it.


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